Real founders. Real stories. Real impact.
Behind every yoga business is a founder with a vision. Explore their journeys, lessons, and strategies to build, grow, and make an impact.
82+Founder stories
WorldwideFounders across borders
Business insightsLessons that drive growth
Built forYoga entrepreneurs
Studio Owners - Tokyo, Japan & Honolulu, HI
Movement helped Juri Ko navigate grief, personal transitions, and the process of reconnecting with herself. After discovering a deeper side of yoga in Hawaiʻi, she completed her teacher training and began building communities around movement
Teacher TrainingJaime Russell’s yoga journey began in 2006, rooted in a moment of family support. When her father was diagnosed with Type 2 Diabetes, her mother encouraged him to join a yoga class at the local Y in Frederick. What started as a gesture of support quickly transformed Jaime’s life. At 26, a young mother and part-time waitress, she joined her father for sessions with a teacher named Eva. Jaime recalls it vividly: “It was love at first sight.” While she had always enjoyed fitness, yoga gave her something deeper — a sense of being good at something meaningful...
Yoga Tech"I have always been a teacher, but my classroom has shifted over the years."...
Studio OwnerGiuliana's yoga journey began not in a studio, but in a moment of resonance—a single vibration of Om that she heard while living in Paris during college. That instant awakened something profound. What started as a moment of curiosity has unfolded into a lifelong devotion to embodied wellness, creativity, and soul-centered leadership...
Yoga Business CoachThirty years ago, becoming a yoga teacher seemed not only improbable but laughable to a sharp-tongued, cigarette-smoking single mom working in bars. Her world revolved around quick wit, hard work, and surviving one shift at a time—not mindfulness or meditation. Yoga, in her eyes, was something reserved for green-juice-drinking spiritual types...
Studio OwnerMy name is Lindsey, and I grew up in Lincolnshire, England, near the beach. Life was simple. I loved dancing, playing outside—anything that allowed me to move my body. I was never a bad student, but school didn’t spark my interests the way movement did. After a short stint in nursing school, I realized I needed time to figure out what I really wanted to do...
Teacher TrainingI’m JJ Snellbaker—a wife, a mom of three grown boys, and a GiGi to two beautiful grandchildren. I found yoga later in life, in my 40s, while working with a running coach. He suggested yoga to help me learn to breathe better. It sounded strange at the time—breathing is something we do without thinking. But once I experienced conscious breathing, I was hooked after just one class...
Teacher TrainingKelly’s earliest memories of yoga began at just 11, quietly watching her mother during aerobics classes - never realizing how deeply those quiet moments would root themselves in her future...
Retreat HostThe journey started before I ever stepped on a mat, I’ve felt a subtle attunement to life—the rhythm of nature, the movement of emotion, and the quiet wisdom beneath the surface of everyday experience. But this awareness wasn’t always present. In 2013, I made the life-altering decision to leave behind everything familiar—my hometown, my business, my family—and follow an inner calling into the unknown. What began as a few weeks away turned into twelve years of nomadic living, weaving through continents, cultures, and countless teachings. Before that leap, I had spent over a decade as a business owner, professional artist, caregiver, and friend. I had lived fully. but beneath the achievements was a growing emptiness. The constant “doing” had drowned out my ability to simply “be.” Compounded by personal losses and physical health challenges—like a degenerative spinal condition and an autoimmune illness—I found myself questioning everything: Is true peace possible...
Community BuilderBefore Tory Schaefer became the National Director of yoga programs for Life Time Fitness clubs across the U.S., he was... on tour as an actor...
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