Independent yoga business publication
In-depth founder stories, practical business lessons, and case studies from the people building studios, retreats, schools, platforms, apps, communities, and wellness brands.
Retreat Host - Prague, Czech Republic
personal. I started going on retreats and studying with teachers who opened the doors to the philosophical and internal layers of the practice. In 2022 I completed my 200 hour training without ever planning to teach. Yet the more I learned, the more I felt pulled to share....
Founder Archive
67 stories found.
Yoga TeacherApproaching 40, I signed up for both a 200-hour vinyasa and a Yin yoga training. Yin was a revelation. Though I originally told myself I'd never teach, friends began asking me to guide them — and slowly, I began teaching....
Teacher TrainingMy early years were fueled by ambition—a drive to be strong, to be seen. I explored high-performance training, yoga, somatics, bioenergetics, and meditation. But all that striving led to burnout....
Yoga TeacherFrom dancing and teaching yoga in South Africa to creating her own aerial movement brand, Helen poured her energy into the work she loved. But when the pandemic hit, everything shifted. Her studio closed, and she relocated to Canada to pursue her master's in was not easy....
Yoga TeacherA turning point came during a Christmas break when I volunteered at a yoga retreat outside Sydney. The experience changed my inner compass. I realized that what I truly valued—purpose, connection, and well-being—had little to do with the corporate ladder I was climbing....
Studio OwnerAt a time when yoga was far from mainstream, Vicky carved out her space with fearless commitment. She went on to complete her 500-hour advanced teacher training and began teaching in studios. Her reputation grew rapidly, and she never once had to seek work....
Wellness FounderWhile pursuing a life coaching certification, Nafiye moved again — this time to Australia. Yoga remained a solo practice until a pivotal breakup in 2022 led her to a month-long teacher training in Bali. something deeper....
Studio OwnerBorn in Buenos Aires, Satvika was raised in a high-pressure environment where success followed a fixed path: long work hours, marriage, and two weeks off each year. At just 22, with a degree in International Business Trade in hand, she realized she wanted more....
Yoga TeacherFort Worth offered her fresh ground to grow, and she didn't hold back. Stacie poured herself into the teaching life — morning classes, lunchtime privates, evening flows in packed studios....
Teacher TrainingFrom Pain to Purpose: A Journey of Healing and Teaching Linda's first Ashtanga teacher didn't just help her heal — she encouraged her to teach. That single suggestion led Linda to leave her academic life behind....
Business Library
Subscribe for founder breakdowns, business lessons, tool recommendations, and new story updates.
Pricing, operations, positioning, retention, launch strategy, and community-building lessons from featured founders.
02Deeper breakdowns of successful studios, retreats, platforms, schools, podcasts, and yoga product companies.
03Editorially useful recommendations for booking, CRM, email, SEO, websites, and marketing systems.
Paid story submissions
Submit a founder story for editorial review and reach readers who care about yoga business, studio growth, retreats, teacher trainings, wellness products, and mindful entrepreneurship.
For yoga businesses
Premium partner blocks for yoga CRMs, booking platforms, teacher training tools, retreat software, and business resources.
Content planning, Instagram growth, founder positioning, and consistent storytelling for yoga brands.
Clean websites, conversion-focused pages, search strategy, and content systems for studios and yoga entrepreneurs.