Independent yoga business publication

Meet the founders shaping the business of yoga

In-depth founder stories, practical business lessons, and case studies from the people building studios, retreats, schools, platforms, apps, communities, and wellness brands.

Founder Archive

Explore the full yoga business founder archive.

67 stories found.

Kel Wood, Studio OwnerStudio Owner

Kel Wood on Building a Yoga Studio with Purpose

Yoga saved my life—it might sound woo-woo, but it's true. Before I found yoga, I had become quite disassociated from my ability to feel and connect. Piece by piece, yoga helped me reclaim that quality. Of course, professionally, there are always challenges....

Camille Shaw, Yoga TeacherYoga Teacher

Camille Shaw on the Path Into Yoga

Beyond yoga, I'm a proud mama of two incredible little humans. Our life is rooted in love, curiosity, and connection—we’re a homeschooling family, where learning flows through life, not just lessons....

Giulia Scodanibbio, Yoga TeacherYoga Teacher

Giulia Scodanibbio on the Path Into Yoga

It was in Montenegro, during a mountain hike, that she rescued Tito — a puppy who would become her loyal companion. Surprisingly, it was there she also led her first spontaneous yoga class. A group of travelers noticed her practice and asked to join....

Amy Fraser, FounderFounder

Amy Fraser on the Path Into Yoga

Yoga wasn't part of some grand plan. It entered her life through a free gym trial and a flyer handed to her en route to the supermarket. That one decision introduced her to a teacher who transformed her life....

Carly Isleib, Yoga TeacherYoga Teacher

Carly Isleib on the Path Into Yoga

Leaving behind a job that once defined her was one of Carly’s earliest challenges. The transition wasn't without fear. Questions about stability and self-worth surfaced frequently....

Joy Nagle, Studio OwnerStudio Owner

Joy Nagle on Building a Yoga Studio with Purpose

After moving to Connecticut, Joy took her first formal yoga class—and during a simple twist, tears surfaced. Her body spoke what her mind had not yet grasped. That experience led her to teacher Sally Noel of Raven's Wing Yoga, whose energy-based approach resonated deeply....

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