Independent yoga business publication

Meet the founders shaping the business of yoga

In-depth founder stories, practical business lessons, and case studies from the people building studios, retreats, schools, platforms, apps, communities, and wellness brands.

Founder Archive

Explore the full yoga business founder archive.

25 stories found.

Clare Nicholls, Studio OwnerStudio Owner

Clare Nicholls on Building a Yoga Studio with Purpose

At 26, I specialised in yoga for pregnancy, which led organically to a Bachelor of Sciences in Midwifery and 10 years working in a big London birthing unit. I was invited to Switzerland to teach as a holiday substitute. I fell in love with the students, the space, the city....

Annmarie Murray, Studio OwnerStudio Owner

Annmarie Murray on Building a Yoga Studio with Purpose

Beyond the studio, I'm a multifaceted woman. My background is rooted in movement, Pilates, wellness, and a deep love for growth and community. I'm inspired by creativity, grounded by close relationships, and fueled by moments of quiet reflection....

Daniela Fuentes, Studio OwnerStudio Owner

Daniela Fuentes on Building a Yoga Studio with Purpose

What sets Daniela apart is the way she fuses ancient practices with modern frameworks. She holds advanced degrees in Curating and Transversal Design, and her work is shaped by philosophies ranging from Eastern traditions to decolonial theory, biomimicry, and t...

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