Real founders. Real stories. Real impact.

Meet the foundersshaping thebusiness of yoga.

Behind every yoga business is a founder with a vision. Explore their journeys, lessons, and strategies to build, grow, and make an impact.

Shawna Krueger, yoga founder featured by Yoga Founders Magazine
Simon Borg-Olivier, yoga founder featured by Yoga Founders Magazine
Kimi Hajian, yoga founder featured by Yoga Founders Magazine
Eddie Arpin, yoga technology founder featured by Yoga Founders Magazine
Sage Rountree, yoga teacher and founder featured by Yoga Founders Magazine

82+Founder stories

WorldwideFounders across borders

Business insightsLessons that drive growth

Built forYoga entrepreneurs

Portrait of Cindy Waldman, Yoga Teacher behind houseoflightyoga.netWellness Founder

How Cindy Waldman Turned to Yoga After Cancer and Rebuilt a Life Rooted in Healing

I was born in the small coastal town of Cádiz, Spain, and moved to the U.S. at the age of four when my father, a Navy man, was stationed stateside. I grew up in Virginia Beach and stayed active through school, cheerleading, student government, tutoring athletes to make ends meet. Yoga found me in college, not through a deep spiritual calling, but because the lacrosse coach needed someone certified to teach his team. It was the 90s, before Yoga Alliance, and for me, yoga was just another hustle. I taught classes, waited tables at Hooters, worked retail, nannied—whatever it took to stay afloat after I emancipated myself at sixteen due to a difficult home life. For years, yoga was fitness and income. That changed after the birth of my daughter...

Portrait of Camille Shaw, Yoga Teacher behind Yoga TeacherWellness Founder

Building a Life with Purpose, One Practice at a Time, Through Yoga and Love

Over a decade ago, a friend invited me to my first yoga class. I didn’t know it then, but that moment would change everything. Each return to the mat felt like a homecoming—a place where I could shed ego, move with intention, and rediscover myself from the inside out. As my practice deepened, so did my desire to learn more. I became fascinated with the roots of yoga—the meaning behind the poses, the philosophy, the energy. Eventually, I knew with certainty: I was meant to teach. To share this sacred practice with others the way it was first shared with me...

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