Independent yoga business publication
In-depth founder stories, practical business lessons, and case studies from the people building studios, retreats, schools, platforms, apps, communities, and wellness brands.
Retreat Host - Prague, Czech Republic
personal. I started going on retreats and studying with teachers who opened the doors to the philosophical and internal layers of the practice. In 2022 I completed my 200 hour training without ever planning to teach. Yet the more I learned, the more I felt pulled to share....
Founder Archive
67 stories found.
Studio OwnerI started my own classes in surf stores, surf clubs, community halls and warehouse spaces. Then came the opportunity to build Boheme....
Yoga TeacherHealing postpartum, I turned to yoga not just for my body, but for my spirit. I began meditating and studying yogic texts more deeply. Then came my own health battles, Crohn's disease, a major surgery, and later colon cancer at 39....
Teacher TrainingI've always had a love for movement. Sports like basketball and rowing were my first passions, but when yoga found me at 18—right as I was entering university—it felt like a homecoming. It didn't just capture my body, it captured my heart....
Yoga TeacherI came back to yoga during one of the most difficult chapters of my life, and signing up for a 200-hour teacher training at an ashram outside of Miami was the one clear decision I could make. I didn't go to become a teacher—I went to find myself again. And I did....
Teacher TrainingIn 2015, she opened her own hot yoga studio. It was exciting, but it came with a reality check. Teaching brought her joy, but running the business drained her. Admin, operations, managing a team—it wasn’t her thing. Still, she kept going....
Studio OwnerKrista has taught yoga for 21 years and founded The Yoga Shala in Maitland, Florida, in 2009, a traditional space built on the daily practice of Mysore-style Ashtanga Yoga. With Level II Authorization, she is among a small number of teachers globally recognized in this lineage....
Studio OwnerMy yoga journey formally began in 2004 at my father’s yoga studio in Rishikesh. Early on, I taught at Ananda in the Himalayas, a world-renowned destination spa, where I gained profound insights into therapeutic yoga and holistic wellness....
Studio Ownersupporting retreats, eventually offering workshops. Over time, I accumulated over 1,000 hours of training and began writing my own yoga manuals. This marked the beginning of leading teacher trainings....
Yoga TeacherMy yoga business didn't start as a business at all. I simply wanted to share what had helped me, so I hosted free classes in the park, posted content online, and supported others in the yoga community however I could....
Business Library
Subscribe for founder breakdowns, business lessons, tool recommendations, and new story updates.
Pricing, operations, positioning, retention, launch strategy, and community-building lessons from featured founders.
02Deeper breakdowns of successful studios, retreats, platforms, schools, podcasts, and yoga product companies.
03Editorially useful recommendations for booking, CRM, email, SEO, websites, and marketing systems.
Paid story submissions
Submit a founder story for editorial review and reach readers who care about yoga business, studio growth, retreats, teacher trainings, wellness products, and mindful entrepreneurship.
For yoga businesses
Premium partner blocks for yoga CRMs, booking platforms, teacher training tools, retreat software, and business resources.
Content planning, Instagram growth, founder positioning, and consistent storytelling for yoga brands.
Clean websites, conversion-focused pages, search strategy, and content systems for studios and yoga entrepreneurs.