Independent yoga business publication
In-depth founder stories, practical business lessons, and case studies from the people building studios, retreats, schools, platforms, apps, communities, and wellness brands.
Retreat Host - Prague, Czech Republic
personal. I started going on retreats and studying with teachers who opened the doors to the philosophical and internal layers of the practice. In 2022 I completed my 200 hour training without ever planning to teach. Yet the more I learned, the more I felt pulled to share....
Founder Archive
67 stories found.
Studio OwnerOne of my favorite stories to share is about how I met my business partner, Cheryl, on the mat. She was double my age and could hold postures five times longer than me, always rushing in straight from work but never missing a class....
Retreat HostLower back pain has been a long-term companion, connected to degenerative issues in my lumbar spine. Professionally, I've stepped away from banking, dance, and acting, each time leaping into the unknown....
Studio OwnerThat vision became Flex Fusion Studios nearly a decade ago — a multi-modality center combining yoga, barre, and strength training in a come-as-you-are environment. No need for perfect outfits, no pressure to look a certain way....
Teacher Trainingled me to my first teacher training, and from that point on, yoga became my life's path. The first step into the yoga business came when I co-created a holistic healing concept with my ex-wife called Feel 2 Heal....
Studio OwnerWhat started as a single class a week quickly expanded. Within months, I was teaching ten classes across four venues. After years of dreaming and planning, Namaste House opened its doors in 2019....
Yoga TeacherAfter college, Becca leaned into Power Yoga and began her first teacher training in 2008. Though she didn't finish that one, the calling didn’t fade. In 2012, she completed her 200-hour Power Yoga Teacher Training at West Hartford Yoga and began focusing on kids....
Studio OwnerAlecia’s home studio is more than a workspace—it’s a reflection of her values. After 16 years in the corporate world, she knew she needed a life filled with calm and meaning. The transition from that fast-paced life to intentional living is what shaped her business today....
Studio OwnerMichael didn't take the easy route. He opened his studio without outside investors, using a scrappy pre-sale membership model and his deep marketing knowledge to build early momentum....
Retreat HostAs my body grew stronger, I felt called to explore power yoga, vinyasa, SUP yoga, prenatal yoga, and additional fascia therapy courses. I began teaching in gyms, rented spaces, and eventually opened my own studio in Alkmaar, The Netherlands....
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