Independent yoga business publication
In-depth founder stories, practical business lessons, and case studies from the people building studios, retreats, schools, platforms, apps, communities, and wellness brands.
Retreat Host - Prague, Czech Republic
personal. I started going on retreats and studying with teachers who opened the doors to the philosophical and internal layers of the practice. In 2022 I completed my 200 hour training without ever planning to teach. Yet the more I learned, the more I felt pulled to share....
Founder Archive
67 stories found.
Author / CreatorIn the hours I spent watching the yogis of instagram, I started to believe that I, too, could become a yogi, whatever that was. That I too, could do something different with my life than what I was doing....
Studio OwnerBefore yoga, I studied Creative Advertising at RMIT University in Melbourne (Class of 2011). In many ways, it was the perfect preparation for yoga—it taught me how to stay creative and sane in a competitive world....
Studio OwnerI live in North Carolina with my husband Wes, and together with my business partner, Lies Sapp, I co-own Carrboro Yoga as well as the Hillsborough Spa and Day Retreat. My first yoga class? I hated it. It felt confusing and far harder than I expected....
Yoga TechEddie grew up playing sports and continued in college, playing club and intramural sports. His college roommate started a student-led mindfulness group, and Eddie started attending regularly....
Studio Ownerprofessional work all revolve around building inclusive, supportive spaces. When Joyce and Amy met, their friendship quickly extended beyond the mat, setting the stage for a powerful partnership. Joyce first discovered yoga during a Body & Soul retreat....
FounderThe Lovetuner embodies the ancient art of sound healing, tuned to the 528 Hz frequency, known as the vibration of love. Through it, I hope to help people quiet the mind, heal emotional wounds, and rediscover the stillness that has always existed within them....
Community BuilderYoga entered my life about ten years ago. At first, I practiced asana classes at my local gym to build flexibility and strength....
Yoga Techof inner silence drew me back again and again. Yoga became my anchor through heartbreak, grief and the unraveling of who I thought 1 was. As I navigated betrayal and divorce, the practice reminded me I didn’t need to be fixed. I just needed to remember who I already was....
Studio OwnerYoga gave me strength, but more importantly, it gave me compassion for myself. This deepening connection to yoga led me to take a leap I never thought possible. I traveled to Costa Rica and completed my yoga teacher training at Nexus Yoga Institute....
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