Independent yoga business publication

Meet the founders shaping the business of yoga

In-depth founder stories, practical business lessons, and case studies from the people building studios, retreats, schools, platforms, apps, communities, and wellness brands.

Founder Archive

Explore the full yoga business founder archive.

67 stories found.

Jaime Russell, Yoga TeacherYoga Teacher

Jaime Russell on the Path Into Yoga

Reflecting on her younger self, Jaime sees growth through vulnerability. “I was so cocky and insecure at the same time!” she laughs. But those moments of pain and doubt became her greatest teaching tools. Jaime now emphasizes the power of simply listening....

Melanie Jolicoeur, Retreat HostRetreat Host

Melanie Jolicoeur on Creating Transformational Yoga Retreats

but beneath the achievements was a growing emptiness. The constant “doing” had drowned out my ability to simply “be.” Compounded by personal losses and physical health challenges—like a degenerative spinal condition and an autoimmune iliness—I found myself que...

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