Independent yoga business publication
In-depth founder stories, practical business lessons, and case studies from the people building studios, retreats, schools, platforms, apps, communities, and wellness brands.
Retreat Host - Prague, Czech Republic
personal. I started going on retreats and studying with teachers who opened the doors to the philosophical and internal layers of the practice. In 2022 I completed my 200 hour training without ever planning to teach. Yet the more I learned, the more I felt pulled to share....
Founder Archive
67 stories found.
Yoga TeacherAt first, I called myself an Ashtanga teacher without understanding the full weight of what that meant. But after years of study and experience, I now feel like I've earned that title. The Black Yoga Room was born out of darkness. During my divorce, yoga became my refuge....
Studio OwnerI felt like I'd found a whole new world. After about six months of practice I signed up for my first teacher training at a cool vinyasa studio, which was a complete revelation....
Wellness Foundergain clarity and surpass the fear of making a radical shift in my life. I realized that I needed a break from what I already knew, to be in the position to discover what I truly desired....
Studio OwnerAt 26, I specialised in yoga for pregnancy, which led organically to a Bachelor of Sciences in Midwifery and 10 years working in a big London birthing unit. I was invited to Switzerland to teach as a holiday substitute. I fell in love with the students, the space, the city....
Teacher TrainingAt 26, I left London to travel in Australia, where I discovered a yoga ashram. This led to a year in India immersed in ashram life, meditation and silence, before moving to Thailand for two decades and later to Bali....
Studio Ownerhad never known before. That spark still burns bright today. The biggest challenge in those early years was being young and stepping into teaching at a time when most people my age didn't yet understand yoga....
Teacher Traininginjuries from conventional fitness methods, I've found yoga which provided relief for that - after that everything clicked and I dove deep into practicing more than 6h daily for the next decade....
Teacher TrainingIn 2003, I got married and moved to Vancouver, Canada, where my life pretty quickly fell apart. Newly divorced, in a new country, and emotionally raw, yoga created a very important space for self-reflection and healing....
Teacher TrainingYoga gave me tools to regulate my nervous system and reconnect with my own voice. It helped me move through depression and burnout and tune in to something deeper. What started as physical practice quickly became a lifeline....
Business Library
Subscribe for founder breakdowns, business lessons, tool recommendations, and new story updates.
Pricing, operations, positioning, retention, launch strategy, and community-building lessons from featured founders.
02Deeper breakdowns of successful studios, retreats, platforms, schools, podcasts, and yoga product companies.
03Editorially useful recommendations for booking, CRM, email, SEO, websites, and marketing systems.
Paid story submissions
Submit a founder story for editorial review and reach readers who care about yoga business, studio growth, retreats, teacher trainings, wellness products, and mindful entrepreneurship.
For yoga businesses
Premium partner blocks for yoga CRMs, booking platforms, teacher training tools, retreat software, and business resources.
Content planning, Instagram growth, founder positioning, and consistent storytelling for yoga brands.
Clean websites, conversion-focused pages, search strategy, and content systems for studios and yoga entrepreneurs.