Real founders. Real stories. Real impact.

Meet the foundersshaping thebusiness of yoga.

Behind every yoga business is a founder with a vision. Explore their journeys, lessons, and strategies to build, grow, and make an impact.

Shawna Krueger, yoga founder featured by Yoga Founders Magazine
Simon Borg-Olivier, yoga founder featured by Yoga Founders Magazine
Kimi Hajian, yoga founder featured by Yoga Founders Magazine
Eddie Arpin, yoga technology founder featured by Yoga Founders Magazine
Sage Rountree, yoga teacher and founder featured by Yoga Founders Magazine

82+Founder stories

WorldwideFounders across borders

Business insightsLessons that drive growth

Built forYoga entrepreneurs

Portrait of Sigmar Berg, Founder behind lovetuner.comYoga Tech

Inside Sigmar Berg’s Vision: Harnessing the 528 Hz Frequency to Inspire Global Healing

I am an entrepreneur, artist, photographer, and fashion designer who has always sought to bring wellness and balance into the world through art, design, and conscious living. My curiosity led me to study and explore every corner of human expression—from creativity to spirituality—and this lifelong search eventually gave birth to my most meaningful creation: the Lovetuner. After years of learning and gathering wisdom from people across the world, I became deeply committed to introducing the Lovetuner as a bridge between healing and modern life. We are living in a time of deep division and instability, but also one of great potential for transformation. My mission is to bring tangible healing through love and sound—to help people reconnect with themselves and with one another...

Portrait of Kimi Hajian, Retreat Host behind alkimiapp.kimihajian.comYoga Tech

When a Yoga Teacher Chooses Consistency and Builds a Business Rooted in Authentic Study

I am a half Iranian, half Czech girl born in London and raised in the Czech Republic. At eighteen I moved back to London to study marketing because I loved creativity and psychology. That path led me into seven years of corporate marketing where I managed campaigns, worked with major brands, and learned how the digital world moves. Yoga arrived much earlier in my life when I was sixteen. My first class was Bikram only because someone told me it burns calories, and as a hypermobile teenager I was suddenly good at it. My ego loved that, but soon I realised yoga was much more than a hot room and sweat...

Portrait of Eddie Arpin, Yoga Tech behind offeringtree.comYoga Tech

Eddie Arpin: The Vision Behind OfferingTree, Serving 2000+ Yoga Businesses Worldwide

Eddie Arpin is currently the CEO of OfferingTree, husband, and father of two children, and lives in Saint Paul, MN. Growing up, Eddie was exposed to meditation and mindfulness from his father’s transcendental meditation practice. Meditation would later reemerge in Eddie’s life and impact him both personally and professionally. Eddie has an undergraduate and graduate degree in Mechanical Engineering from the University of Minnesota. Before starting OfferingTree, he was researching transportation systems at the university with the goal of increasing safety and mobility, with a focus on teenage drivers. When he wasn't studying physics and math, he was staying physically and mindfully active...

Portrait of Adrianne Jerrett, Community Builder behind allmatstaken.comYoga Tech

How Adrianne Jerrett Turned Podcasting Into a Yoga Business That Inspired Other Founders

Outside of yoga, I’m a mother to a 15-month-old boy and a student of herbalism. My background has always been rooted in a deep fascination with the natural world. I hold a BSc in Ecology and Biodiversity and Marine Biology, along with a Certificate in Captive Wild Animal Management. For years I worked as an aquaculture research technician, growing baby fish, and later as a wildlife keeper. I have always been drawn to animals and the rhythms of nature. Beyond that, I’ve explored many creative avenues in the digital space, from being a writer and Pinterest Manager to working as a brand and website designer. Today, I also host a podcast. Each of these roles has served a purpose, even when the bigger picture wasn’t clear at the time. Somehow, they always loop back together...

Portrait of Charlotte Holmes, Yoga Tech behind insightout.yogaYoga Tech

Charlotte Left the Spotlight to Teach Yoga: From Modeling to Building the Insight Out App

I didn’t grow up in an ashram or with a yoga mat at my bedside. My path into yoga was far more accidental than planned. Before teaching, I lived in a world that prized outward achievement: modelling, pageants and a career built on appearance. From the outside, it looked like I had “made it.” Inside, I was searching for something deeper than the next accolade. I first stepped into a yoga class in my early 20s while living in London. At the time, it was practical — I wanted something to replace the expensive dance classes I had grown up with. Coming from dance, I could move well and was eager to master the postures. But yoga wasn’t about perfecting shapes. That first class gave me something I hadn’t felt in years: presence. I walked out alive and connected, and that glimpse of inner silence drew me back again and again. Yoga became my anchor through heartbreak, grief and the unraveling of who I thought I was. As I navigated betrayal and divorce, the practice reminded me I didn’t need to be fixed. I just needed to remember who I already was. Over time, my practice expanded beyond the body into meditation, mantra, kriya, breathwork and the science of the nervous system. What began as movement became a way of living...

Portrait of Crys Tal, Yoga Teacher behind theblackyogaroom.comYoga Tech

How Divorce, Darkness, and Discipline Led Crys Tal to Build a Yoga Room That Heals

I’m a mother of two and a veteran who served in the U.S. Army for 12 years. I’ve been in the fitness industry for 25 years, but yoga found me during one of the hardest chapters of my life—my divorce. I first stepped into an Ashtanga class hoping to save my marriage. Instead, I found the strength to leave it. I still remember my first class like it was yesterday. I walked in late, nervous and unsure. Jeff, my first yoga teacher, welcomed me in. That one class changed everything. I didn’t even realize I was practicing Ashtanga at first. The class was called Align and Flow, and I kept coming back to it daily. The deeper I went, the more I uncovered parts of myself I had forgotten. Even though the Ashtanga community felt challenging and at times judgmental, I stayed. I trained. I grew...

Portrait of Mark Breadner, Teacher Training behind yogacoach.comYoga Tech

He Co Built Australia’s First 1,000-Hour Yoga Diploma: Then Burned It Down to Start Again

Yoga’s been with me since I was five. My mum was one of the first yoga teachers in Australia, she taught packed classes in our rumpus room. In 1980 at fifteen, I started apprenticing with her at Sutherland Hospital, working with kids who had Down Syndrome and kids with asthma. I was teaching my own classes by eighteen. Surfing entered my life around the same time and became my other spiritual path. I grew up in Cronulla, a gritty surf town south of Sydney, and both yoga and surfing shaped my way of being. But it wasn’t all smooth. I had a big energy early on. Yoga amplified that, but my environment couldn’t hold it. I learned to shrink, to read rooms, to shape shift. I chased validation through performance, trained like a machine, partied even harder. I hit burnout by 23...

Portrait of Annmarie Murray, Studio Owner behind annmariefitness.comYoga Tech

She Started Yoga at 30. What Came Next Was a Business Built on Depth, Presence, and Grit

Yoga didn’t enter my life until I turned 30. At the time, I was searching for something deeper—a way to feel grounded and more aligned with myself. I signed up for my first teacher training in Ireland with YogaWorks, and what began as curiosity turned into a turning point. That training cracked something open in me. It showed me that yoga could be both structure and surrender. It became a space where I could move with meaning, breathe with awareness, and live with more intention. Off the mat, I was navigating transitions, uncertainty, and the push to always be doing more. Yoga helped me slow down. It wasn’t always easy. There was self-doubt, fear of being seen, and imposter syndrome. But every challenge deepened my practice—and taught me how to meet life with more grace...

Portrait of Daniela Fuentes, Studio Owner behind byoga.chYoga Tech

How a 26-Year-Old Designer Built Basel’s First Yoga Studio and Turned It Into an Institution

Born in Mexico City and now based in Basel, Daniela Fuentes has always lived at the intersection of creativity, movement, and deep inquiry. Her path began as a designer and artist, but yoga entered early and never left. Over the last 20 years, she’s woven together yoga, somatics, and creative disciplines to craft a body of work that’s as intellectually rich as it is deeply embodied. She didn’t just stumble into yoga. It was a calling. As she moved through careers in photography, documentary film, and editorial design, yoga remained the thread that grounded her. By 2006, Basel became her new home—and the birthplace of BYOGA BASEL, the city’s first dedicated yoga studio. She taught in unconventional spaces and watched her early classes slowly grow from a few devoted students to full rooms...

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