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Meet the founders shaping the business of yoga

In-depth founder stories, practical business lessons, and case studies from the people building studios, retreats, schools, platforms, apps, communities, and wellness brands.

Founder Archive

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16 stories found.

Crys Tal, Yoga TeacherYoga Teacher

Crys Tal on the Path Into Yoga

At first, I called myself an Ashtanga teacher without understanding the full weight of what that meant. But after years of study and experience, I now feel like I've earned that title. The Black Yoga Room was born out of darkness. During my divorce, yoga became my refuge....

Becca Barnard, Yoga TeacherYoga Teacher

Becca Barnard on the Path Into Yoga

After college, Becca leaned into Power Yoga and began her first teacher training in 2008. Though she didn't finish that one, the calling didn’t fade. In 2012, she completed her 200-hour Power Yoga Teacher Training at West Hartford Yoga and began focusing on kids....

Cindy Waldman, Yoga TeacherYoga Teacher

Cindy Waldman on the Path Into Yoga

Healing postpartum, I turned to yoga not just for my body, but for my spirit. I began meditating and studying yogic texts more deeply. Then came my own health battles, Crohn's disease, a major surgery, and later colon cancer at 39....

Mahsa Javam, Yoga TeacherYoga Teacher

Mahsa Javam on the Path Into Yoga

I came back to yoga during one of the most difficult chapters of my life, and signing up for a 200-hour teacher training at an ashram outside of Miami was the one clear decision I could make. I didn't go to become a teacher—I went to find myself again. And I did....

Peter Lin, Yoga TeacherYoga Teacher

Peter Lin on the Path Into Yoga

My yoga business didn't start as a business at all. I simply wanted to share what had helped me, so I hosted free classes in the park, posted content online, and supported others in the yoga community however I could....

Palmyre Lefebvre, Yoga TeacherYoga Teacher

Palmyre LEFEBVRE on the Path Into Yoga

Approaching 40, I signed up for both a 200-hour vinyasa and a Yin yoga training. Yin was a revelation. Though I originally told myself I'd never teach, friends began asking me to guide them — and slowly, I began teaching....

Helen Calligeris, Yoga TeacherYoga Teacher

Helen Calligeris on the Path Into Yoga

From dancing and teaching yoga in South Africa to creating her own aerial movement brand, Helen poured her energy into the work she loved. But when the pandemic hit, everything shifted. Her studio closed, and she relocated to Canada to pursue her master's in was not easy....

Monica Arcoya, Yoga TeacherYoga Teacher

Monica Arcoya on the Path Into Yoga

A turning point came during a Christmas break when I volunteered at a yoga retreat outside Sydney. The experience changed my inner compass. I realized that what I truly valued—purpose, connection, and well-being—had little to do with the corporate ladder I was climbing....

Stacie Dahlbeck, Yoga TeacherYoga Teacher

Stacie Dahlbeck on the Path Into Yoga

Fort Worth offered her fresh ground to grow, and she didn't hold back. Stacie poured herself into the teaching life — morning classes, lunchtime privates, evening flows in packed studios....

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