Independent yoga business publication

Meet the founders shaping the business of yoga

In-depth founder stories, practical business lessons, and case studies from the people building studios, retreats, schools, platforms, apps, communities, and wellness brands.

Founder Archive

Explore the full yoga business founder archive.

16 stories found.

Camille Shaw, Yoga TeacherYoga Teacher

Camille Shaw on the Path Into Yoga

Beyond yoga, I'm a proud mama of two incredible little humans. Our life is rooted in love, curiosity, and connection—we’re a homeschooling family, where learning flows through life, not just lessons....

Giulia Scodanibbio, Yoga TeacherYoga Teacher

Giulia Scodanibbio on the Path Into Yoga

It was in Montenegro, during a mountain hike, that she rescued Tito — a puppy who would become her loyal companion. Surprisingly, it was there she also led her first spontaneous yoga class. A group of travelers noticed her practice and asked to join....

Carly Isleib, Yoga TeacherYoga Teacher

Carly Isleib on the Path Into Yoga

Leaving behind a job that once defined her was one of Carly’s earliest challenges. The transition wasn't without fear. Questions about stability and self-worth surfaced frequently....

Jaime Russell, Yoga TeacherYoga Teacher

Jaime Russell on the Path Into Yoga

Reflecting on her younger self, Jaime sees growth through vulnerability. “I was so cocky and insecure at the same time!” she laughs. But those moments of pain and doubt became her greatest teaching tools. Jaime now emphasizes the power of simply listening....

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