Giulia Scodanibbio on the Path Into Yoga

It was in Montenegro, during a mountain hike, that she rescued Tito — a puppy who would become her loyal companion.

Surprisingly, it was there she also led her first spontaneous yoga class. A group of travelers noticed her practice and asked to join. Despite lacking formal training, Giulia led a class of over fifteen people — a defining moment that hinted at her future.

Discovering Yoga — and Herself

Yoga first entered Giulia's life in Ireland. Initially, she saw it as a complement to her workouts. But something in that first class stirred a deeper connection. She kept returning, slowly allowing yoga to replace her gym routine. Yoga wasn't just about movement — it became a mirror and a guide. It helped her shed internalized expectations and begin showing up more authentically.

As she shared her practice online, people began reaching out, resonating with her vulnerability. What felt personal evolved into a shared experience — a signal to continue.

Teaching, Collaborating, and Building a Vision

After completing her 200-hour yoga teacher training, Giulia was invited to co-create an online course with a Feldenkrais teacher. That collaboration taught her the power of grassroots creation and gave her confidence. More workshops followed, and over time, a deeper vision emerged.

This vision materialized as Lunarla — Giulia’s holistic wellness space for women. Through it, she guides others to explore cyclical living, reconnect with nature, and embrace conscious embodiment. Lunarla weaves together her knowledge of yoga, sustainability, healing, and community into a living, breathing practice.

Business Growth Rooted in Intuition

The road to entrepreneurship wasn't linear. Giulia initially invested in a mentorship hoping for clarity but emerged more confused. Instead of pushing forward, she stepped back, listened inward, and gave herself permission to pause. Eventually, she launched her first paid offering — a €30 online course aligned with the menstrual cycle. The course sparked deep engagement, with participants staying long after sessions just to share and connect.

That moment illuminated the heart of her work: creating space for transformation, not just instruction.

Giulia grew her business slowly and organically — without chasing trends. She experimented with formats, collaborated, and trusted her rhythm. Lunarla evolved not from pressure but from presence.

Business Takeaways from

1. Authenticity Builds Trust

Giulia’s willingness to share her honest journey online led to unexpected community and client connections. When yoga is more than performance, it becomes a pathway for others to relate and engage.

2. Growth Doesn't Always Look Like Scaling

Instead of scaling through numbers, Giulia followed alignment. From small online offerings to collaborative workshops, her growth followed curiosity and care — not urgency.

3. You Don’t Need to Be Fully Ready

Waiting for perfection can stall your purpose. Giulia learned that experience, passion, and perspective are powerful tools. Starting where you are, with what you have, is often enough.

At , we don't just share inspiring stories — we break down what makes yoga businesses succeed. By learning directly from real founders and entrepreneurs, we extract actionable lessons and proven strategies you can apply, so you can avoid common mistakes, feel more confident, grow faster, and make bold choices with clarity.