Independent yoga business publication

Meet the founders shaping the business of yoga

In-depth founder stories, practical business lessons, and case studies from the people building studios, retreats, schools, platforms, apps, communities, and wellness brands.

Founder Archive

Explore the full yoga business founder archive.

25 stories found.

Krista Shirley, Studio OwnerStudio Owner

Krista Shirley on Building a Yoga Studio with Purpose

Krista has taught yoga for 21 years and founded The Yoga Shala in Maitland, Florida, in 2009, a traditional space built on the daily practice of Mysore-style Ashtanga Yoga. With Level II Authorization, she is among a small number of teachers globally recognized in this lineage....

Mukesh Kothari, Studio OwnerStudio Owner

Mukesh Kothari on Building a Yoga Studio with Purpose

My yoga journey formally began in 2004 at my father’s yoga studio in Rishikesh. Early on, I taught at Ananda in the Himalayas, a world-renowned destination spa, where I gained profound insights into therapeutic yoga and holistic wellness....

Vicky Chapman, Studio OwnerStudio Owner

Vicky Chapman on Building a Yoga Studio with Purpose

At a time when yoga was far from mainstream, Vicky carved out her space with fearless commitment. She went on to complete her 500-hour advanced teacher training and began teaching in studios. Her reputation grew rapidly, and she never once had to seek work....

Satvika, Studio OwnerStudio Owner

A Studio Born in Crisis: Satvika’s Perseverance

Born in Buenos Aires, Satvika was raised in a high-pressure environment where success followed a fixed path: long work hours, marriage, and two weeks off each year. At just 22, with a degree in International Business Trade in hand, she realized she wanted more....

Kel Wood, Studio OwnerStudio Owner

Kel Wood on Building a Yoga Studio with Purpose

Yoga saved my life—it might sound woo-woo, but it's true. Before I found yoga, I had become quite disassociated from my ability to feel and connect. Piece by piece, yoga helped me reclaim that quality. Of course, professionally, there are always challenges....

Joy Nagle, Studio OwnerStudio Owner

Joy Nagle on Building a Yoga Studio with Purpose

After moving to Connecticut, Joy took her first formal yoga class—and during a simple twist, tears surfaced. Her body spoke what her mind had not yet grasped. That experience led her to teacher Sally Noel of Raven's Wing Yoga, whose energy-based approach resonated deeply....

Paid story submissions

Want your yoga business story featured?

Submit a founder story for editorial review and reach readers who care about yoga business, studio growth, retreats, teacher trainings, wellness products, and mindful entrepreneurship.

Start Submission